diff --git a/Dockerfile b/Dockerfile
index 5cf7d8c..bbf18e1 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -21,7 +21,7 @@ FROM scratch
 WORKDIR /
 
 COPY --from=builder /etc/ssl/certs/ca-certificates.crt /etc/ssl/certs/
-COPY --from=builder /src/bin/neofs-rest-gw /bin/neofs-rest-gw
+COPY --from=builder /src/bin/frostfs-rest-gw /bin/frostfs-rest-gw
 COPY --from=builder /src/static /static
 
-ENTRYPOINT ["/bin/neofs-rest-gw"]
+ENTRYPOINT ["/bin/frostfs-rest-gw"]
diff --git a/Dockerfile.dirty b/Dockerfile.dirty
index f1ab638..2c66790 100644
--- a/Dockerfile.dirty
+++ b/Dockerfile.dirty
@@ -3,6 +3,6 @@ RUN apk add --update --no-cache bash ca-certificates
 
 WORKDIR /
 
-COPY bin/neofs-rest-gw /bin/neofs-rest-gw
+COPY bin/frostfs-rest-gw /bin/frostfs-rest-gw
 
-CMD ["neofs-rest-gw"]
+CMD ["frostfs-rest-gw"]
diff --git a/Makefile b/Makefile
index 6134e82..105af07 100644
--- a/Makefile
+++ b/Makefile
@@ -8,7 +8,7 @@ BUILD_ARCH ?= amd64
 GO_VERSION ?= 1.19
 LINT_VERSION ?= v1.49.0
 
-HUB_IMAGE ?= nspccdev/neofs-rest-gw
+HUB_IMAGE ?= truecloudlab/frostfs-rest-gw
 HUB_TAG ?= "$(shell echo ${VERSION} | sed 's/^v//')"
 
 SWAGGER_VERSION ?= v0.29.0
@@ -31,7 +31,7 @@ SWAGGER_URL ?= "https://github.com/go-swagger/go-swagger/releases/download/$(SWA
 # List of binaries to build. For now just one.
 BINDIR = bin
 DIRS = "$(BINDIR)"
-BINS = "$(BINDIR)/neofs-rest-gw"
+BINS = "$(BINDIR)/frostfs-rest-gw"
 
 .PHONY: help all dep clean format test cover lint docker/lint
 
@@ -45,7 +45,7 @@ $(BINS): $(DIRS) dep
 	GOARCH=$(BUILD_ARCH) \
 	go build -v -trimpath \
 	-ldflags "-X main.Version=$(VERSION)" \
-	-o $@ ./cmd/neofs-rest-gw
+	-o $@ ./cmd/frostfs-rest-gw
 
 $(DIRS):
 	@echo "⇒ Ensure dir: $@"
@@ -91,7 +91,7 @@ format:
 
 # Build clean Docker image
 image:
-	@echo "⇒ Build NeoFS REST Gateway docker image "
+	@echo "⇒ Build FrostFS REST Gateway docker image "
 	@docker build \
 		--build-arg REPO=$(REPO) \
 		--build-arg VERSION=$(VERSION) \
@@ -106,7 +106,7 @@ image-push:
 
 # Build dirty Docker image
 image-dirty:
-	@echo "⇒ Build NeoFS REST Gateway dirty docker image "
+	@echo "⇒ Build FrostFS REST Gateway dirty docker image "
 	@docker build \
 		--build-arg REPO=$(REPO) \
 		--build-arg VERSION=$(VERSION) \
@@ -139,7 +139,7 @@ docker/generate-server:
 		--env HOME=/src \
 		quay.io/goswagger/swagger:$(SWAGGER_VERSION) generate server \
 			-t gen -f ./spec/rest.yaml --exclude-main \
-			-A neofs-rest-gw -P models.Principal \
+			-A frostfs-rest-gw -P models.Principal \
 			-C templates/server-config.yaml --template-dir templates
 
 # Run linters in Docker
diff --git a/README.md b/README.md
index 87cede6..80977ca 100644
--- a/README.md
+++ b/README.md
@@ -84,7 +84,7 @@ generate-server Generate boilerplate by spec
 
 ### Docker
 
-Or you can also use a [Docker image](https://hub.docker.com/r/nspccdev/neofs-rest-gw) provided for released
+Or you can also use a [Docker image](https://hub.docker.com/r/truecloudlab/frostfs-rest-gw) provided for released
 (and occasionally unreleased) versions of gateway (`:latest` points to the latest stable release).
 
 ## Execution
diff --git a/cmd/neofs-rest-gw/config.go b/cmd/frostfs-rest-gw/config.go
similarity index 98%
rename from cmd/neofs-rest-gw/config.go
rename to cmd/frostfs-rest-gw/config.go
index e231ca1..e3770c4 100644
--- a/cmd/neofs-rest-gw/config.go
+++ b/cmd/frostfs-rest-gw/config.go
@@ -117,7 +117,7 @@ func config() *viper.Viper {
 	flagSet.Duration(cmdHealthcheckTimeout, defaultHealthcheckTimeout, "gRPC healthcheck timeout")
 	flagSet.Duration(cmdRebalance, defaultRebalanceTimer, "gRPC connection rebalance timer")
 
-	peers := flagSet.StringArrayP(cmdPeers, "p", nil, "NeoFS nodes")
+	peers := flagSet.StringArrayP(cmdPeers, "p", nil, "FrostFS nodes")
 
 	// init server flags
 	restapi.BindDefaultFlags(flagSet)
@@ -146,7 +146,7 @@ func config() *viper.Viper {
 
 	switch {
 	case help != nil && *help:
-		fmt.Printf("NeoFS REST Gateway %s\n", Version)
+		fmt.Printf("FrostFS REST Gateway %s\n", Version)
 		flagSet.PrintDefaults()
 
 		fmt.Println()
@@ -166,7 +166,7 @@ func config() *viper.Viper {
 
 		os.Exit(0)
 	case version != nil && *version:
-		fmt.Printf("NeoFS REST Gateway\nVersion: %s\nGoVersion: %s\n", Version, runtime.Version())
+		fmt.Printf("FrostFS REST Gateway\nVersion: %s\nGoVersion: %s\n", Version, runtime.Version())
 		os.Exit(0)
 	case configFlag != nil && *configFlag != "":
 		if cfgFile, err := os.Open(*configFlag); err != nil {
diff --git a/cmd/neofs-rest-gw/integration_test.go b/cmd/frostfs-rest-gw/integration_test.go
similarity index 100%
rename from cmd/neofs-rest-gw/integration_test.go
rename to cmd/frostfs-rest-gw/integration_test.go
diff --git a/cmd/neofs-rest-gw/main.go b/cmd/frostfs-rest-gw/main.go
similarity index 95%
rename from cmd/neofs-rest-gw/main.go
rename to cmd/frostfs-rest-gw/main.go
index d1d5c39..aa2c37b 100644
--- a/cmd/neofs-rest-gw/main.go
+++ b/cmd/frostfs-rest-gw/main.go
@@ -20,7 +20,7 @@ func main() {
 
 	neofsAPI, err := newNeofsAPI(ctx, logger, v)
 	if err != nil {
-		logger.Fatal("init neofs", zap.Error(err))
+		logger.Fatal("init frostfs", zap.Error(err))
 	}
 
 	swaggerSpec, err := loads.Analyzed(restapi.SwaggerJSON, "")