diff --git a/tracing/setup.go b/tracing/setup.go
index 2fca75b..9b96d56 100644
--- a/tracing/setup.go
+++ b/tracing/setup.go
@@ -62,6 +62,7 @@ func Setup(ctx context.Context, cfg Config) (bool, error) {
 	prevProvider := provider
 
 	provider = sdktrace.NewTracerProvider(
+		sdktrace.WithSampler(sdktrace.AlwaysSample()),
 		sdktrace.WithBatcher(exp),
 		sdktrace.WithResource(newResource(&cfg)),
 	)