diff --git a/notifications/endpoint.go b/notifications/endpoint.go
index a8a52d0c..854f1dd6 100644
--- a/notifications/endpoint.go
+++ b/notifications/endpoint.go
@@ -58,7 +58,7 @@ func NewEndpoint(name, url string, config EndpointConfig) *Endpoint {
 	endpoint.url = url
 	endpoint.EndpointConfig = config
 	endpoint.defaults()
-	endpoint.metrics = newSafeMetrics()
+	endpoint.metrics = newSafeMetrics(name)
 
 	// Configures the inmemory queue, retry, http pipeline.
 	endpoint.Sink = newHTTPSink(
diff --git a/notifications/http_test.go b/notifications/http_test.go
index de47f789..b7845cf9 100644
--- a/notifications/http_test.go
+++ b/notifications/http_test.go
@@ -63,7 +63,7 @@ func TestHTTPSink(t *testing.T) {
 	})
 	server := httptest.NewTLSServer(serverHandler)
 
-	metrics := newSafeMetrics()
+	metrics := newSafeMetrics("")
 	sink := newHTTPSink(server.URL, 0, nil, nil,
 		&endpointMetricsHTTPStatusListener{safeMetrics: metrics})
 
diff --git a/notifications/metrics.go b/notifications/metrics.go
index 69960e9c..4464edd8 100644
--- a/notifications/metrics.go
+++ b/notifications/metrics.go
@@ -12,11 +12,11 @@ import (
 
 var (
 	// eventsCounter counts total events of incoming, success, failure, and errors
-	eventsCounter = prometheus.NotificationsNamespace.NewLabeledCounter("events", "The number of total events", "type")
+	eventsCounter = prometheus.NotificationsNamespace.NewLabeledCounter("events", "The number of total events", "type", "to")
 	// pendingGauge measures the pending queue size
-	pendingGauge = prometheus.NotificationsNamespace.NewGauge("pending", "The gauge of pending events in queue", metrics.Total)
+	pendingGauge = prometheus.NotificationsNamespace.NewLabeledGauge("pending", "The gauge of pending events in queue", metrics.Total, "to")
 	// statusCounter counts the total notification call per each status code
-	statusCounter = prometheus.NotificationsNamespace.NewLabeledCounter("status", "The number of status code", "code")
+	statusCounter = prometheus.NotificationsNamespace.NewLabeledCounter("status", "The number of status code", "code", "to")
 )
 
 // EndpointMetrics track various actions taken by the endpoint, typically by
@@ -34,14 +34,16 @@ type EndpointMetrics struct {
 // safeMetrics guards the metrics implementation with a lock and provides a
 // safe update function.
 type safeMetrics struct {
+	EndpointName string
 	EndpointMetrics
 	sync.Mutex // protects statuses map
 }
 
 // newSafeMetrics returns safeMetrics with map allocated.
-func newSafeMetrics() *safeMetrics {
+func newSafeMetrics(name string) *safeMetrics {
 	var sm safeMetrics
 	sm.Statuses = make(map[string]int)
+	sm.EndpointName = name
 	return &sm
 }
 
@@ -74,8 +76,8 @@ func (emsl *endpointMetricsHTTPStatusListener) success(status int, events ...Eve
 	emsl.Statuses[fmt.Sprintf("%d %s", status, http.StatusText(status))] += len(events)
 	emsl.Successes += len(events)
 
-	statusCounter.WithValues(fmt.Sprintf("%d %s", status, http.StatusText(status))).Inc(1)
-	eventsCounter.WithValues("Successes").Inc(1)
+	statusCounter.WithValues(fmt.Sprintf("%d %s", status, http.StatusText(status)), emsl.EndpointName).Inc(1)
+	eventsCounter.WithValues("Successes", emsl.EndpointName).Inc(1)
 }
 
 func (emsl *endpointMetricsHTTPStatusListener) failure(status int, events ...Event) {
@@ -84,8 +86,8 @@ func (emsl *endpointMetricsHTTPStatusListener) failure(status int, events ...Eve
 	emsl.Statuses[fmt.Sprintf("%d %s", status, http.StatusText(status))] += len(events)
 	emsl.Failures += len(events)
 
-	statusCounter.WithValues(fmt.Sprintf("%d %s", status, http.StatusText(status))).Inc(1)
-	eventsCounter.WithValues("Failures").Inc(1)
+	statusCounter.WithValues(fmt.Sprintf("%d %s", status, http.StatusText(status)), emsl.EndpointName).Inc(1)
+	eventsCounter.WithValues("Failures", emsl.EndpointName).Inc(1)
 }
 
 func (emsl *endpointMetricsHTTPStatusListener) err(err error, events ...Event) {
@@ -93,7 +95,7 @@ func (emsl *endpointMetricsHTTPStatusListener) err(err error, events ...Event) {
 	defer emsl.safeMetrics.Unlock()
 	emsl.Errors += len(events)
 
-	eventsCounter.WithValues("Errors").Inc(1)
+	eventsCounter.WithValues("Errors", emsl.EndpointName).Inc(1)
 }
 
 // endpointMetricsEventQueueListener maintains the incoming events counter and
@@ -108,8 +110,8 @@ func (eqc *endpointMetricsEventQueueListener) ingress(events ...Event) {
 	eqc.Events += len(events)
 	eqc.Pending += len(events)
 
-	eventsCounter.WithValues("Events").Inc()
-	pendingGauge.Inc(1)
+	eventsCounter.WithValues("Events", eqc.EndpointName).Inc()
+	pendingGauge.WithValues(eqc.EndpointName).Inc(1)
 }
 
 func (eqc *endpointMetricsEventQueueListener) egress(events ...Event) {
@@ -117,7 +119,7 @@ func (eqc *endpointMetricsEventQueueListener) egress(events ...Event) {
 	defer eqc.Unlock()
 	eqc.Pending -= len(events)
 
-	pendingGauge.Dec(1)
+	pendingGauge.WithValues(eqc.EndpointName).Dec(1)
 }
 
 // endpoints is global registry of endpoints used to report metrics to expvar
diff --git a/notifications/sinks_test.go b/notifications/sinks_test.go
index 06f88b2c..4a69486b 100644
--- a/notifications/sinks_test.go
+++ b/notifications/sinks_test.go
@@ -66,7 +66,7 @@ func TestBroadcaster(t *testing.T) {
 func TestEventQueue(t *testing.T) {
 	const nevents = 1000
 	var ts testSink
-	metrics := newSafeMetrics()
+	metrics := newSafeMetrics("")
 	eq := newEventQueue(
 		// delayed sync simulates destination slower than channel comms
 		&delayedSink{